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Ecommerce Strategy

Kellogg's Meusli Ecommerce

Traditionally, Indian breakfasts are hot-cooked food which requires a signifant amount of preparation time. Now, the changing lifestyle demands something that is hea;thy, ready to eat, can be prepared quickly such as corn flakes, choco flakes, wheat flakes, and muesli.

However, the consumers find it difficult to give in and try such modern day breakfast options so easilty. This project tries to figure Measli into their consumers mind and eventually their breakfast table.

JUNE 2021

The Challenge

Kellogg’s is widely popular across India, but it does not have a strong E-comm presence and brand recall for its Muesli variants.

What should be the ecommerce marketing strategy for the brand with the objective of increasing sales and brand recall.

INDUSTRY

FMCG

CAMPAIGN TYPE

Digital

BRAND

Kellogg's

PROJECT SCOPE

Strategy

Problem

The Strategy

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