Product Idea
Product Idea: SimRyder
Any fitness regime sees a very high drop-out rate. Other than expense factor, we find that low motivation and enjoyability factor is a main driver of quitting. The objective of the project is to find a solution which can help get the people addicted to exercising and subsequenctly keep the motivation level high.
The proposed product idea, SimRyder, is an augmented indoor cycle that makes exercising more enjoyable.
OCT 2017
The Challenge
The motivation to exercise is short lived for most people. They're either too busy, too tired, find it too boring, and so on. People dropout from exercising due these and plethora of other reasons. We should start scrutinising these 'excuses' as problems and try to find a solution for it. The task at hand is to find out how do we keep people hooked to exercising, so that these excuses don't come in between them and their fitness goals.
INDUSTRY
Fitness
BRIEF SOURCE
St. Xavier's College
BRAND
None
PROJECT SCOPE
