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Strategy Practise
Tagline Roulette: Target & Coke
Tagline Roulette is an excerise to practice and improve the lateral thinking skills. We choose a famous tagline, pair it with a brand outside the category and create a strategy for the new brand and tagline combination which solves an actual consumer problem.
In this project I try to connect the American brand Target with the Coca-Cola tagline "Taste the Feeling".
SEPT 2020
The Challenge
How can you use the ' Taste the Feeling' tagline of Coca-Cola and successfully use it for a Target campaign?
INDUSTRY
Retail
BRIEF SOURCE
S. Seth, S. Brooks
BRAND
Target
Coca-Cola
PROJECT SCOPE
Insight, Strategy
Problem
The Approach
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